Wednesday, 26 October 2011

Audience

The Metro is wholly aimed at those on their daily commute to work on public transport, aged from 20-50 years of age and those from a working/middle class background with a steady average income (going to work every day). Despite this, it's entertainment-based content may appeal to a younger commuting audience (e.g students on their way to college/university on the bus).

The online presence of the magazine emphasises it's appeal to a younger audience by including special features such as gaming and competitions. In addition to this, it also has gaming and bingo online counterpart features, indicating an attempt to appeal to a seperate audience to those simply on their daily commute to work.

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